A look into my…

Design strategy portfolio

A portfolio compiling all of my work done in my Design Strategy course at Dodge College where we learned how to use the adobe application Indesign.

Black and white image of a hand pointing downward at a vintage television screen that displays the text "Madi Harzell Design Portfolio Fall 2024."
A text-based poster with the headline 'Hello! I'm Madi Hartzell' introducing her as a Public Relations, Advertising, and Entertainment Marketing student at Chapman University. The poster includes her contact information: phone number, email, and LinkedIn profile, and features a smiling young woman in black and white, surrounded by multiple microphones on a table.
Brochure and poster promoting Chapman University, highlighting its ranking among top universities in the United States, students celebrating, and a monochrome landscape of rolling hills.
A vintage typewriter with a black body and round keys, placed on a light-colored surface, next to a poster with a white background and bold black text that says "TYPOGRAPHY POSTER". To the right, there is a partially visible photograph of a person lying on a rocky surface with a quote overlayed in white and yellow text.
Flyers and posters advertising a tropical fish sale, including various colorful fish illustrations and prominent text that reads 'Fresh Fish' and details about the event.
A presentation slide about a case study for Letterboxd, a film tracking app, showing two logos with different designs on a red and black ticket stub background. Text explains the app's purpose and features.
A design document outlining a visual branding and campaign style guide for Letterboxd, including color palette, fonts, brand descriptors, and mood images.
A model standing on a street at night in front of a yellow taxi cab with a woman in a jacket, with neon lights and buildings in the background, part of a film discussion poster.
Two posters promoting film recommendations from Letterboxd. The left poster features a person dressed as the Joker in a red suit, standing outdoors on stairs with a cityscape in the background, captioned 'Be a Joker in your reviews.' The right poster is a black and white photo of a man with glasses, with the text 'Discover the Uncut Gems of film recommendations' and 'Keep film social' at the bottom.
Screenshot of a Letterboxd website homepage showcasing a film reviews section, with featured movies including Gladiator 2, Queer, Wicked, Defy Gravity in Wicked, and Pablo Larrain's film list. The site has a menu with options like About, Sign In, Create an Account, Our App, Pro Account, and Blog.
A digital newsletter titled "Here's your Weekly Rundown" by madiluvscomedy, showing statistics about films watched and hours watched in the year, with sections for recent reviews, popular films, and awards predictions.
A printed thank you card held by a hand with the index finger pointing up. The card has a message thanking the recipient for stopping by, with contact information including email, phone number, and LinkedIn profile at the bottom.