A look into my…
Additonal marketing projects
2024
Social Media Course - Fall 2024
Presentation on a social media content analysis of two companies, we chose Nike and SNL for their distinctly different tones but extremely effective strategies.
Social Media Course - Fall 2024
Presentation on a specific app and brand, we chose how Netflix utilizes Snapchat and how their target audience on the platform effects their content.
Social Media Course - Fall 2024
Create a social media marketing plan, find influencers that would pair well with the brand and represent them well with aligned values. We chose Sun Bum with a cooldown campaign to promote their aloe line. Our goal was to have a variety of influencers who all fall under the criteria of a great Sun Bum representative.
Principles of Public Relations Course - Spring 2024
Focus on creating a brand campaign across the span of 3 weeks. We chose Ben and Jerry’s, highlighting its lighthearted nature and the culture behind the product itself.